Thought leadership content examples to get clients
Jan 31, 2025
Thought leadership content is THE difference between posting about your offer & posting so your dream clients KNOW this is the offer they need.
The most common gap I see with my clients is selling their offer instead of speaking to their dream client.
This USUALLY pops up when doing a flash sale, bonus, or promoting a freebie.
Here's what it looks like:
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This???? Not selling.
You're just saying you have an offer. You're not leading, not connecting, & certainly not showing any value. What I always, always see when this kind of content is on your feed is RESENTING your audience for not just buying or just grabbing the freebie.
Listen, they need more from you.
That's what's not working.
Let me give you an example for each:
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I just dropped a 21 minute training on content that will never sign you clients. Because all day I see people saying these exact things & then nearly leaving their businesses because they're so frustrated that it's not working. I just dropped a free training inside my telegram community breaking down what content doesn't work & what to post instead so you can stop wasting your time with content that doesn't work. Join my free community right here (link)
Grab my free social media toolkit
The worst part about social media these days is there's so much information, but not nearly enough people actually executing what they already know. I know you're not getting the sales & income you want. And I also know you're bogged down with knowing 1001 things to change but aren't clear on where to start. I made something with you in mind. My social media toolkit will help you prioritize what to work on & break you out of the analysis paralysis cycle so you can actually see results. It's totally free & you can grab it here (link)
Bonus: get a MONTH of Voxer 1:1 when you book 3 sessions
I was just in Voxer with one of my 1:1's this morning & so much was coming up for her around fear of being seen. We went back & forth a few times & found the root problem was feeling like she was embarrassing from how she grew up. Within just a few minutes we were able to get to the root issue, clear the block, & help her boldly sell without this embarrassment she's been carrying for years. My favorite part of coaching is these moments in between sessions where we can work through blocks in minutes. My clients absolutely blow up their income because of this in the moment coaching we can do in Voxer. Right now, I'm doing a bonus MONTH of voxer 1:1 coaching when you book 3 sessions with me so you can blow up too. (Link.)
Okay but do we feel the difference?
This is selling. This is leadership.
When you're so busy talking about your offer, bonus, promo you have, you MISS your people & then you aren't leading them. When you're ready to put out content that sees your people & calls them into action, these are the shifts to start making.
Podcast episodes you'll love:
Become a walking content GOLDMINE & always know what to say
Content gaps to clean up if no one's inquiring
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